Projects

This is a look at the work I'm proudest of. Campaigns where the brand objective and the human story actually met in the middle, and where the research did more than sit in a deck.

Inside, you'll find a few different flavors of how I work:
 

• Integrated campaign strategy, including high-visibility programs like the McDonald's Change Leaders initiative, which delivered 513M impressions and 14.36% engagement at roughly 3x benchmark.
   

• Healthcare service line marketing, including a cardiovascular symposium marketing plan and the launch of a new kidney transplant clinic that drove 80 registrations and earned local press.
   

• Influencer and consumer insights work, with data-driven strategies that delivered 18% engagement rates and $837K in earned media value for Fujifilm Instax and Unilever.