Niki Thomany | Healthcare Marketer
Niki A. Thomany
Strategic Healthcare Marketer
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The City College of New York Graduate
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Master's of Professional Studies in Branding and Integrated Communications | 3.89 GPA
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2017 4A's MAIP Fellow
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ANA Awards Winner.
A Bit About Me
I am a Healthcare Marketer dedicated to finding the human story within the data. With over eight years of experience, I’ve built a career around protecting brand integrity while creating organic opportunities for growth and cultural connection.
My work is driven by a focus on rationale and intentionality. Whether I am managing complex campaign integrations or conducting deep-dive audience research, I believe that the most effective marketing feels less like a sales pitch and more like a genuine conversation. I specialize in taking high-level objectives and distilling them into clear, actionable strategies that resonate with diverse communities.
I’m at my best when I’m solving complex problems, advocating for diverse voices, and bridging the gap between big-picture vision and technical execution.
Work Experience
Memorial Healthcare System
October 2025 - February 2026
Burrell Communications
August 2022 - April 2025
Collectively Inc.
May 2021 – July 2022
Led multi-channel marketing efforts across print, email, social, and web for critical service lines including Women’s Health, Cardiovascular care, and Neurology. I acted as the primary liaison between clinical leadership and creative teams to ensure 100% on-time delivery.
Developed integrated campaign strategies for healthcare and wellness clients like Exact Sciences, McDonald's and The Coca-Cola Company. I focused on distilling complex brand challenges into compelling creative briefs and cross-platform content plans.
Built actionable influencer strategies and POVs for Instagram, Facebook, and TikTok for global brands like Unilever, Adobe, and Facebook. I focused on data-driven insights to identify cultural trends and consumer opportunities.
